Documentary Evidence www.documentaryevidence.co.uk

Goldfrapp

Head First








Head First | Rocket (single) | Alive (single) | Believer (single)

Goldfrapp 'Head First' CD artwork Goldfrapp 'Rocket' CD artwork Goldfrapp 'Alive' download artwork Goldfrapp 'Believer' CD artwork

album // Head First

mute records| lp/c/cd/i stumm320 | 22/03/2010 | track listing

Head First finds the duo of Alison Goldfrapp and Will Gregory abandoning not only the hippy etherialism of last album Seventh Tree but also the confrontational, over-sexed electronica - in the vein of, say, Peaches and Client - in favour of a pure pop sound. At first you'd think that this is intended to permit Goldfrapp to drop neatly into the current trend for female-fronted synth pop acts a la La Roux, Little Boots, who are intent on sweeping up the vast electronica vistas of the Eighties and claiming them as their own; but this is released on Mute, which has been producing quality, credible and enduring electronic music since before the Eighties were even born. Specifically, I'd suggest the influence of Vince Clarke during his late Eighties analogue renaissance would be a principal marker for the noises offered up on Head First.

This is synth pop at its shimmering, shiniest best. I've not listened to an electronic pop record for many years (probably since Erasure's last) that's had me so captivated from the opening seconds. In Head First's case, that opener is the sublime first single 'Rocket' and is quickly followed by 'Believer', which starts with minimal pulsing beats before snapping into a huge sing-along chorus the likes of which Goldfrapp seem set on nurturing across most of Head First.

The second single, 'Alive' is a ballsy, disco-y track (in the vein of, say, Stock Aitken and Waterman's take on the genre with Big Fun perhaps) which neatly encapsulates the vibe of Scissor Sisters. 'Dreaming' is probably my personal favourite song here - beginning with pulsing synths and breathy words that I can barely decipher, it's the pleasantly uplifting chorus which provides the core emotional hook of the track. Title track 'Head First' sounded to me like an Abba cover with its simple piano lines and grandeur-filled bridge, and I wasn't surprised to see journalists reviewing the album citing the same similarity. It's a beautiful love song that the Andersson-Ulvaeus could feasibly claim as being descended from one of their own.

'Hunt' is less pop and more like something that the Goldfrapp / Gregory duo may have delivered up on Felt Mountain. The electronics sound submerged and minimal and Goldfrapp's vocal reminds of how broad her sonic range can be. 'Hunt' shares some similarities with the only dip across the whole album, closing track 'Voice Thing', which, as its name suggests features Goldfrapp's voice (wordlessly singing as she did on the Orbital records from years gone by) as a textural instrument. It's clever, certainly, but a bit low-key compared to the rest of the album. 'Shiny And Warm' - a fast-paced and fairly minimal piece - is a song I'm not especially keen on, but it's growing on me gradually. 'I Wanna Life', however, with a few more Abba overtones and a massive dose of Fame-esque optimistic cheeriness is much better.

Overall, this is a brilliant album, setting the duo off on an exciting new course. A couple of below par tracks aside, this really is essential listening for anyone looking for authentic electronic pop music from this consistently inventive pairing.

A cassette version of Head First was released by Mute for Record Store Day 2010.

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lp/c/cd/i:

1. Rocket
2. Believer
3. Alive
4. Dreaming
5. Head First
6. Hunt
7. Shiny And Warm
8. I Wanna Life
9. Voicething

Head First | Rocket (single) | Alive (single) | Believer (single)

Goldfrapp 'Rocket' CD artwork Goldfrapp 'Head First' CD artwork Goldfrapp 'Alive' download artwork Goldfrapp 'Believer' CD artwork

single // Rocket

mute records | cd/i/xli mute430 | 08/03/2010 | track listing

I only recently got around to purchasing Seventh Tree by Goldfrapp, the 2007 predecessor to Head First, whose first single is 'Rocket'. I'd read about Seventh Tree at the time and a combination of hearing that it was a radical, folksy departure from the earlier Supernature and Black Cherry albums, plus a general weariness in this Documentary Evidence project meant that I never bothered getting around to it. Had I not bought it, I wouldn't have seen that much of a progression between Supernature and 'Rocket'; now I have, I can hear that this is very much a return to the electronic form after a spell in the mystic wilderness of Seventh Tree.

'Rocket' in many ways is a perfect pop song – upbeat, catchy singalong chorus and very much the sound of now, if by 'now' you mean Eighties-referencing synthpop. In the case of 'Rocket', Alison Goldfrapp and Will Gregory that means fusing some very Van Halen 'Jump' keyboards with a thudding high-energy beat and a fey, girly vocal. The chorus of 'Oooh I've got a rocket / You're gonna ride it' could well be a euphemism, but it could equally be a pop throwaway.

In practice, this track could have been given to any one of the current crop of hit-craving female pop stars, and even a comparatively elder stateswoman like Kylie would have given it a decent run for its money; mercifully, Goldfrapp don't write for anyone else.

Four high-quality remixes back the single version, all mining variations on a club-friendly high-energy edge. The best of the crop comes from Richard X, whose version is so like recent Vince Clarke mixes - even including the computer-spoken 'rocket' sample that appeared on Erasure's 'Brother And Sister' and 'Paradise' - that I had to check it wasn't the Erasure man operating in disguise.

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cd/xli:

1. Rocket
2. Rocket (Tiesto Remix)
3. Rocket (Richard X Eight Four Remix)
4. Rocket (Penguin Prison Remix)
5. Rocket (Grum Remix)

Head First | Rocket (single) | Alive (single) | Believer (single)

Goldfrapp 'Alive' download artwork Goldfrapp 'Head First' CD artwork Goldfrapp 'Rocket' CD artwork Goldfrapp 'Believer' CD artwork

single // Alive

mute records | 7"/i/li mute432 | 07/06/2010 | track listing

'Alive' is brassy pop of the highest order, serving to highlight the duo's transition from slightly left-of-centre / alternative leanings to style that breezily embraces mainstream pop. An upbeat track, sounds range from disco-y bass and the kind of simple and effective keyboard hook on the chorus that Stock Aitken and Waterman would have crawled over a dozen ex-Neighbours stars to have written.

The album version is complemented by five remixes, by Joakim, Tensnake, Dave Audé and Arno Cost. Joakim turns in two versions, both of which stalk disco reference points with some galloping clipped guitar that would have made Studio 54's punters pout and preen; the dub includes some mad, wonky keyboard riffs that feel nauseating after a while. Meanwhile Tensnake offer up a version which takes you back to another Stateside sensation, the explosion of dance music in Chicago and Detroit in the late Eighties. The beats here are so authentic that you begin to wonder if they weren't just sampled from an original Trax 12".

Dave Audé's mix has inchoate synths which ape the 'dugga-dugga-dugga' rhythm of Wire's 'Drill' which neatly modulate and filter throughout the track. It's probably my favourite one of the pack, just the right side of the dancefloor by keeping the vocal but eschewing some of the more overtly pop elements. Arno Cost's eight minute epic starts with some Plastikman-esque minimalism and synth washes before slowly expanding out into a absorbing trance-y mix which reminds me mostly of losing it to BT and other Perfecto acts being spun at my university's sweaty basement club. Ah, halcyon days.

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7":
A. Alive
B. Alive (Joakim Remix Edit)

li:

1. Alive
2. Alive (Joakim Remix)
3. Alive (Joakim NRG Dub)
4. Alive (Tensnake Remix)
5. Alive (David Audé Remix)
6. Alive (Arno Cost Remix)

Head First | Rocket (single) | Alive (single) | Believer (single)

Goldfrapp 'Believer' CD artwork Goldfrapp 'Head First' CD artwork Goldfrapp 'Rocket' CD artwork Goldfrapp 'Alive' download artwork

single // Believer

mute records | cd/i mute436 | 07/09/2010 | track listing

'Believer' was one of the strongest songs on Goldfrapp's unfeasibly strong Head First album; it's a delicate song whose verses seem to continually make the rush of the gently uplifting chorus a surprise. Admittedly something of a Goldfrapp trademark - and one that's exploited time after time on Head First - 'Believer' is built on fragile, pulsing synths that reaches a buzzing crescendo with every chorus.

Remixes come from Joris Voorn, Erasure's Vince Clarke and Subway. Voorn's mix replaces Alison Goldfrapp's singing with wordless clipped vocal samples, straps on a funk bass and a clockwork rhythm that widens out into something that reminds me wistfully of nights spent dancing to The Bucketheads classic 'The Bomb'.

Vince Clarke continues a recent exploration into minimal techno idioms with his sparse mix, which is characterised by tiny bursts of sound and lots of space, plus some trademark loud synths on the chorus. Quite when Vince discovered that he could produce such dancefloor-friendly fare is a mystery - around the time of Cowboy he was found to be outsourcing beats programming to Neil McLellan.

Subway's mix is lush and deep, full of rushing sounds and loud bass tones, representing in many ways the counterpoint to Vince's minimalist approach. The single also includes a reinterpretation by Davide Rossi, who produces a beautiful orchestral version of the track. Alison's vocal, seemingly so suited for hi-NRG electronic pop, here makes just as much sense, proving that she's just as capable as ever of working across genre.

A free download remix of 'Believer' by Little Loud which you can track down from the blogosphere; the consistently excellent Little Loud turn in a slow-tempo take on the single which is totally beguiling.

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cd/xli:

1. Believer
2. Believer (Joris Voorn Remix)
3. Believer (Vince Clarke Remix)
4. Believer (Subway Remix)
5. Believer (Davide Rossi Reinterpretation)

(c) 2010 MJA Smith / Documentary Evidence